Herman Baumann is active in the journalism community. A resident of Madison, he is board chair for the Daily Cardinal Media Corporation, the nonprofit organization that owns The Daily Cardinal, a UW-Madison student news organization. He also serves on the Wisconsin Newspaper Association Foundation Board, and is a founding board member of the Wisconsin Collegiate Media Association. Baumann is the former editor and managing editor of the now-defunct Chicago Suburban Times Newspapers chain, and was assistant editor of the Vilas County News-Review in Eagle River, Wis. As a health care marketer and new product developer, he has several “firsts” to his credit. At Children’s Memorial Hospital (now Ann and Robert H. Lurie Children’s Hospital of Chicago), the pediatric teaching hospital of Northwestern University Medical School, he created that organization’s first marketing department, and led development of its first logo, advertising campaigns, and sponsorship program. While at Voluntary Hospitals of America (now Vizient Inc.), Baumann led development of health promotion and disease prevention programs that reached millions of people. At the American Hospital Association, Baumann developed that organization’s first sponsorship program. In 2007 Baumann founded Green Line Strategies LLC, from which he retired in 2016. The firm provided sponsorship, marketing and strategic planning services to trade associations and other not-for-profit organizations. Baumann received a bachelor’s degree in journalism in 1975 from the UW-Madison School of Journalism and Mass Communication, which presented him with a Distinguished Service Award in 2007. He now serves on the UW-Madison College of Letters and Science Board of Visitors.