Man in pink long-sleeved shirt holds cellphone at left. Man in suit coat and tie points at right.
Wisconsin Watch fact brief reporter Tom Kertscher, left, interviews Jefferson Davis, a Republican election observer, right, during Election Day on Nov. 5, 2024, at Milwaukee Central Count at the Baird Center in Milwaukee. (Joe Timmerman / Wisconsin Watch)
Reading Time: 2 minutes

Facebook founder Mark Zuckerberg’s recent announcement that the social media site will no longer work with third-party fact checkers makes it all the more important for the public to help fact checkers like us at Wisconsin Watch.

More on that in a minute.

Before joining Wisconsin Watch, I worked for PolitiFact. Some of my fact-checking reporting was funded by Zuckerberg’s company, Meta. I spent a lot of time debunking posts on Facebook and Instagram.

Last week, ahead of President-elect Donald Trump’s inauguration, Zuckerberg announced he was ending Meta’s fact-checking program

That means less fact-checking of social media by PolitiFact and other independent fact checkers.

Wisconsin Watch wasn’t part of that program, so we’re not directly affected by Zuckerberg’s decision. We can carry on as we have with our fact briefs, which are done in partnership with Gigafact. Our briefs, which answer a question yes or no in 150 words, have been held up as a model.

But the loss of Meta’s program underscores the importance of citizen involvement in fact-checking — whether it’s checking claims made on social media or anywhere at all.

It’s my hope that Zuckerberg’s decision will spur citizens all the more to keep an eye out for surprising and dubious claims — and to bring them to the attention of fact checkers. 

Wisconsin Watch monitors what Wisconsin’s politicians are saying and what other folks are saying about Wisconsin. But we could use your eyes and ears, too.

If you come across a statement that seems off — or is interesting, but you can’t tell whether it’s true or false — please let us know. Including a link to the statement helps, too.

Then post our published briefs to inform the debates happening in your social media channels. 

We do our best to make our fact briefs a trusted source. And we’d appreciate your support.

Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.

Creative Commons License

Republish our articles for free, online or in print, under a Creative Commons license.

Tom Kertscher joined Wisconsin Watch as a full-time reporter in October 2024. He started as a fact checker in January 2023 and contributes to our collaboration with the The Gigafact Project to fight misinformation online. Kertscher is a former longtime newspaper reporter, including at the Milwaukee Journal Sentinel. He is a contributing writer for Milwaukee Magazine and sports freelancer for The Associated Press.